Home » Archive by category "Marketing"

Marketing in the age of Artificial Intelligence

alexa, artificial intelligence
Executive Summary Over the next decade, as artificially intelligent assistants like #Alexa and Siri become the main channel through which people get information, goods, and services, the way companies acquire, serve, and retain customers will radically change. Because the bots will have deep knowledge about individuals’ habits and...
Continue reading »

Free Social Selling Tools Definitive Guide

tools
Over the past few years, I have tried and evaluated hundreds of tools, platforms, and social networks specifically for uncovering the best and most efficient social selling tools for B2B sales reps and teams to use. It’s no secret that social selling reps are exceeding their counterparts and...
Continue reading »

Content Marketers Who Are Getting it Right

content-social
Content media marketing has been around for more than a century, with the earliest known pioneer being a baking powder company that incorporated recipes in their packaging. Today, content marketing has moved on to the digital realm and grown more dynamic with the changing times. With the advent...
Continue reading »

Infographic – How Do I Build a Business Plan?

infographics-startup
You have a powerful idea for the next big thing, but before you sell it to anyone, you have to get it all down on paper.  It’s time to make a business plan. How do you know if you’re headed in the right direction? Washington State University created an...
Continue reading »

Tips for making content as key for success

content-marketing
Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people – and if that didn’t work, huge billboards? These days, businesses are slowly giving those campaigns up in favor of getting in touch with...
Continue reading »

badge