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Best Examples of #SocialMedia Fails

We talk a lot about social media around here. And there’s good reason for that. We want to provide useful information that can enhance your experience on each and every social media outlet. Whether that’s using Vine as a part of your social media campaign to increasing the amount of followers you have on Instagram, we try our best to make sure that you go away with a better understanding of how to optimize social media.

Social-Media-Fails

Sometimes you also have to take a look at the bad.

It’s not to be mean or place ourselves on a pedestal. It’s to provide you with examples of mistakes that you should never make on social media. While it may give you 15 minutes of fame, it’s totally not worth it. You’ll spend more time defending yourself than actually doing whatever it is you do. For example, take a look at the following social media fails. They were epic mistakes that will tarnish a brand’s name for some time to come.

1. The Epic Amy’s Bakery Meltdown

Has there ever been an epic meltdown like that from Scottsdale’s Amy’s Baking Company? In case you forgot all the shenanigans, here’s what happened. Owners Amy and Samy Bouzaglo were featured in a memorable episode of Gordon Ramsay’s Kitchen Nightmares. While things rarely run smoothly on the series, this was an exceptionally difficult episode. In fact, it was so challenging that Ramsay walked off. But, that’s where the journey just begins.

After the episode aired, the couple received a lot of negative feedback, which forced the Bouzaglos to defend themselves on Facebook. The result? Some of the most legendary and infamous tangents of all-time. To make matters worse, they kept also tried to defend their restaurant on Reddit and Yelp, which only caused another batch of insanity. Eventually, the Bouzalos’ even tried to profit from their viral insanity by selling t-shirts and hats. You stay classy Mr. and Mrs. Bouzaglo.

2. Epicurious Promotes Scones After Boston Marathon Bombing

On April 15, 2013 tragedy struck Boston. And, we can all agree that on that particular day it was not the time or place to plug your business. However, cooking site Epicurious didn’t get that message. The company thought that they could help their 480,000 Twitter followers cope with the Boston Marathon bombing by sharing recipes for their whole-cranberry scones. Right. Because that’s exactly what everyone was thinking at that moment.

On April 15, 2013 tragedy struck Boston. And, we can all agree that on that particular day it was not the time or place to plug your business. However, cooking site Epicurious didn’t get that message. The company thought that they could help their 480,000 Twitter followers cope with the Boston Marathon bombing by sharing recipes for their whole-cranberry scones. Right. Because that’s exactly what everyone was thinking at that moment.

3. Kenneth Cole Strikes Again

During the protests in Egypt in 2011, Kenneth Cole thought it would be the perfect time to promote his clothing brand. We get it. He was trying to lighten up the situation. But, the insensitive tweet didn’t sit well with people, obviously, and the tweet was deleted. End of story, right? Nope. Fast forward to 2013 and Cole sent out the following tweet during the situation in Syria: “Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear”. Some people never learn.

4. JP Morgan Cancels Twitter Q&A

In theory, this sounded like a great idea. Why not engage consumers via a Q&A session on Twitter? The problem is that people really aren’t that fond of major banks right now. So the enlightening Q&A with vice chairman James B. Lee Jr.  from JP Morgan became an open invitation for people to vent their frustrations, which in turn, forced the session to be cancelled. In short, don’t ever underestimate your social media audience.

In theory, this sounded like a great idea. Why not engage consumers via a Q&A session on Twitter? The problem is that people really aren’t that fond of major banks right now. So the enlightening Q&A with vice chairman James B. Lee Jr.  from JP Morgan became an open invitation for people to vent their frustrations, which in turn, forced the session to be cancelled. In short, don’t ever underestimate your social media audience.

5. The Real #mcdstories

Here’s another example of a brand  just asking for a backlash on social media. It goes all the way back to January 2012 after McDonald’s attempted to engage customers through two promoted trends on Twitter: #meetthefarmers and #mcdstories. Instead, the fast food chain received a fury of horror stories about the quality of the food, the  treatment from employees, or the sanitary conditions of the restaurants. At least McDonald’s quickly realized that the Twitter campaign“did not go as planned”.

Here’s another example of a brand  just asking for a backlash on social media. It goes all the way back to January 2012 after McDonald’s attempted to engage customers through two promoted trends on Twitter: #meetthefarmers and #mcdstories. Instead, the fast food chain received a fury of horror stories about the quality of the food, the  treatment from employees, or the sanitary conditions of the restaurants. At least McDonald’s quickly realized that the Twitter campaign“did not go as planned”.

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